Leverage your Fundraising Campaigns with Virtual Murals!

Creativity is a powerful tool that can be used to generate an impact on an audience and stand out from the crowd. Nowadays, with the complexities of everyday life brought about by COVID-19, it’s even more important to brainstorm communication strategies that achieve the maximum possible outreach. Leveraging art in your marketing and fundraising campaigns will increase your chances of success.

Take fundraising campaigns - apart from being an increasingly popular option to help businesses generate additional economic resources, fundraising campaigns are also opportunities to connect with the community and invite them to be a part of any variety of projects. Adding dynamism, color and art to a fundraising campaign will generate a “wow effect” to attract an audience.

These days, many live fundraising events have been cancelled or transformed into online events, making it even more difficult to effectively reach an audience.  With virtual murals, a company can bring their campaign to life and make a strong visual impact while engaging with the audience. This can increase the success of the fundraising campaign.

We can divide potential ideas and “themes” for these fundraising campaigns into what we call “collaborative” and “independent” virtual murals. By “collaborative” murals we refer to virtual murals that integrate feedback from the community. For example, your fundraising event may ask the participants, “What are you passionate about?” They will submit their answers and we will add those values to the mural in real time. Other ideas for group participation are sharing ideas for a new project, possible logos, project values, etc.

On the other hand, “independent” virtual murals are best for organizations who have a clear idea or message they would like to convey to their audience in a fun and visually stimulating way. These murals don’t require interaction from the community, but rather they tell the story of the brand through art. These types of murals can be pre-recorded and used as a marketing tool for the event and also for any social media efforts to attract traffic to your site.

In both scenarios, adding a virtual mural to your fundraising campaign (or any other interactive communication campaign designed by a business) will definitely leverage its success! The project is very easy to implement since the murals can be recorded live and embedded as a video on the fundraising campaign webpage. Wall and Wall can help to define possible themes and determine the best format and timing, so feel free to reach out and we will be glad to discuss your project and transform it into a complete success!  

Feel free to check out the process page where we explain how virtual murals work and all the options we have available >>> Virtual Murals Link

If you have any questions about which style is best for you or you have a project in mind, you can reach out to us at info@wallandwall.com or fill out the form below.

‍