How a Live Mural Can Attract a Crowd, Even Virtually

Do you remember what it felt like to go to a conference, tradeshow, concert, or live event? It wasn’t that long ago that we were preparing for several large corporate events leading up to the summer. It’s crazy looking back at how quickly an entire industry began to pivot their services with the onset of the novel coronavirus.

Prior to the global pandemic, one of our highest requests from clients was around live events and the desire to engage an audience through branded murals. Often, the goal of our live mural was to create a continually changing environment so that guests would feel the excitement and anticipation of the finished product. This breaks up the mundane repetition from scheduled events or trade shows, and allows a fresh experience for guests to come back to.

With events, workplaces, and education turning to online learning we have a whole new platform to explore and we are very excited about it! Just as we aimed to engage our audience through personal and tactile experiences in our art, we aim to bring this same feeling to the online community.

We are excited to offer a whole new line of mural experiences for our clients, including Time-Lapse murals, Live Virtual Murals, and a range of Community Murals all of which are done online so you can still create an exciting and creative component to your virtual event . To give you a glimpse into each option, we’ve included a short summary of the offerings below.

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Time-Lapse Murals - Artists from Wall and Wall will design and paint a custom mural for the client’s virtual event. The painting process would then be fully recorded and edited to create a one-of-a-kind time-lapse that you can use throughout the event. The footage could be broken into sections and released each day to reveal the full mural at the end of the event, or used all at once as an introduction to a speaker. With this option, we are not limited to time or technology and can create a custom branded mural for your event.

Virtual Live Murals - For this option, Wall and Wall artists will pre-design the mural before the event so that it is prepped and ready to go when we go live! Attendees will be able to watch the mural come to life in real-time. An outlined version of the design can be provided as a print-out for attendees to color in as they watch the muralists. Clients will receive high-quality photos of the event and depending on the software will receive the video footage from the live event. Clients will have the option to ship the final artwork to their location of choice for an additional fee.

Community Murals - Wall and Wall artists will pre-design part of the mural before the event based on the theme or tagline. As the artists begin to paint, attendees will be asked to participate by submitting an answer to a question such as, “What are you passionate about?” or “How do you thrive?” These submissions will be interpreted into illustrations into the mural to further connect with your audience.

Through live virtual murals to digital community art, our goal is to bring back the joy of play into online conferences and events. Contact us if you are planning an event and are interested in a virtual mural! We would love to share the full offerings that we can provide. Rest assured that we will work hard to create a compelling mural that will engage your audience, and make your events memorable and successful!

Contact us at info@wallandwall.com for more information.

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