Purposes and Benefits of Corporate Murals

A workspace is more than just an area where people carry out their jobs. It’s a dynamic space where employees engage with the professional community and with one another. Corporate office murals are one of the most impactful branding initiatives that a company can undertake. They are an avenue for companies to non-verbally communicate with staff, customers, and other stakeholders. A well-designed and executed mural can express a corporate identity in a unique and engaging way.

Here are a few possibilities to maximize the impact of corporate murals:

1. Decorative Murals

Corporate murals can create visually appealing workspaces. We can add color to boring walls to generate movement and joy, convert dark spaces into lighter ones, or completely change the style of a room with a brand-specific image. A hand-painted mural transforms a space by changing the tone of a room and showcases the brand's aesthetic.  

2. Ambience Division

In offices with departments that are physically separated, we can create a cohesive set of custom murals for each department centered around a core message or theme. For instance, a call center might divide spaces using regional landmarks or monuments using a style that resonates with the corporation's branding.

3. Stimulation & Inspiration

Companies can use workspace murals to communicate company values. Mural art can incorporate powerful messaging to boost employee motivation and generate an atmosphere of kinship and team pride.

4. Employee Productivity

Thoughtful interior design can add to the employee experience. Mural paintings can be used to intentionally create specific moods and themes through color, improving the ambiance for those working in the space and increasing employee satisfaction.

5. Corporate Identity

Mural painting is a communication tool. Using custom art can advance a corporate identity and meld the corporate culture with the physical space. Separate custom murals could each contain a central value or theme to create the feeling of a unified space.

6. Employer Branding and Talent Acquisition

Although a beautiful workspace is not all that employees care about, murals can create an attractive space for professionals who value design, color, and art.  Corporate murals demonstrate that the company values the workspace atmosphere, and therefore its employees as well. The workspace is part of the first impression given to potential new hires. It can be used as part of the recruiting process in order to attract (and capture) talent.  

No matter your motivations for enhancing your corporate office space, murals can positively reinforce your corporate identity and improve employee satisfaction. As always, feel free to reach out to Wall and Wall’s team for further recommendations about how to introduce professional customized murals into interior design projects or corporate events.

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