Actrims - Life Painting

We were thrilled when Actrims, the Americas Committee for Treatment and Research in Multiple Sclerosis, approached us to create a brand activation for their eighth annual forum in San Diego, California.Their request was to create a mural that embodied their values and mission, while incorporating attendees' responses to the question: 'What does the future of MS research and care look like to you?' We were excited to combine art with an interactive element to engage the audience.Actrims came to us with a clear idea for the design: a brain (representing MS) within a heart (representing care), using colors and shapes to capture the various facets of MS research and care.Over the course of two days, we painted the mural and collected responses from attendees, which we incorporated into the final design. The result was a beautiful and meaningful representation of Actrims' mission.