HOC MedscapeLIVE!, San Francisco
MedscapeLIVE!, an event company specializing in virtual gatherings, commissioned us to create a live broadcasted mural for their December event. To engage attendees, we developed a unique approach that allowed them to participate by submitting their thoughts on the theme of "CARDIOLOGY" via an online form. These contributions were then integrated into the mural alongside meaningful words that aligned with MedscapeLIVE!'s mission and values.
To ensure the piece fit seamlessly with the event's guidelines, we crafted a design that showcased an educational section featuring an EKG historical timeline. The final result was completed in two sessions: one for the graphic layout and the second for the attendee submissions. The piece not only highlighted the attendees' contributions but also conveyed MedscapeLIVE!'s passion for health and medicine.
MedscapeLIVE! contacted us to paint a mural for their event in December. Due to the circumstances and because their events are fully virtual, we created a piece that could be broadcast live during their event.
Attendees were able to submit their answer to ¨What does CARDIOLOGY mean to you¨ through an online form.
Together, we created a design that adhered to their event guidelines, highlighted meaningful words that represent their passion and purpose, and saved room for the attendee submissions as well as a more educational section where an EKG was used as an historical timeline.
The mural was completed over the course of two sessions, one for the graphics and the second to draw the submissions.
